Heineken Experience

Come and discover what lies behind the doors of the former Heineken® brewery and learn everything there is to know about the world’s favorite beer.

About this activity

Duration 90 minutes
Printed or mobile voucher accepted
Instant confirmation
Cancellation policy
This activity is non-refundable



  • Discover the dynamic world of Heineken, in the place where the beer was first brewed
  • Experience for yourself what it’s like to be brewed and bottled on the Brew U ride
  • Learn how to pour the perfect draft Heineken

Full description

A warm welcome.
A cool beer.

1867 was a ‘dam good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. Today, the Heineken Experience opens up a real ‘dam experience.

In the pumping heart of the old brewery, you can dive into the beer, uhh… world of Heineken®. In a 90-minute self-guided tour, you’ll learn about the company’s heritage, brewing process, innovations and about what it takes to serve a star.

You’ll find out that the world-famous beer is made from just 4 natural ingredients and discover the brand’s sponsor activities in Formula 1, the UEFA Champions League and the Rugby World Cup. And surely enough, at the end of the tour, you can raise your glass with new friends.

We are your guide to a genuine taste of Heineken® and your ‘dam local friend.

Welcome to the home of Heineken®.


Entry ticket that includes 2 drinks and a small tasting of Heineken

When you get there

Meeting point

Heineken Experience, Stadhouderskade 78, Amsterdam

Know before you go

  • This ticket is available as a mobile or printed voucher. If you are not near a printer, simply present your mobile voucher to a member of staff at the experience with the barcode clearly displayed for scanning
  • Child policy/under 18s: For several reasons, including a responsible consumption policy, the Heineken Experience is currently not selling tickets online to visitors under 18 years of age. However, tickets can be purchased for these individuals in-house at the experience itself
  • Please note, alcohol is not served to participants younger than 18 years of age
  • Please note that Saturdays can be very busy (please choose another day if possible, or arrive before 12:00 to avoid waiting in line)
  • If you can not come on the day you have scheduled, you have up to 7 days to visit the Heineken Experience with your ticket. Your ticket is valid for one visit only.

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Monday to Thursday - 10:30 till 19:30 (Last admission 17:30) Friday to Sunday - 10:30 till 21:00 (Last admission 19:00)